Winning Products in Pakistan

Pakistan is a cash-on-delivery market: most online shoppers still pay the rider at the door, so the products that win here are the ones buyers fully understand from a short video and are happy to pay for when the parcel arrives. The products on this page were chosen for Pakistani sellers, with prices in rupees, local supplier options and delivery times across the country.

What sells in Pakistan

• Everyday problem-solvers for home, kitchen and car that are easy to demonstrate on Facebook, Instagram and TikTok.
• Seasonal products: heaters and warm accessories from November to February, cooling and outdoor products in the long summer, and gifts around Eid, 11.11 and wedding season.
• Personal care and grooming items with a clear before-and-after that does not rely on medical claims.

What to watch

Refused parcels are the biggest cost for Pakistani sellers, so confirm every order by call or WhatsApp, show the total price in your ads and dispatch the same or next day. Daraz is the main marketplace to compare prices against. Before you test, read our guides on reducing COD returns in Pakistan, winter products that sell and testing a product with Facebook ads.