Home Decor: Winning Products to Sell

Home décor products sell on looks, so they are made for short-form video: a lamp that changes the mood of a room or a projector that fills a ceiling is easy to film and easy to gift. Margins can be strong because buyers compare on style more than on price.

What sells well

• Lighting and night lights that look great in a dark room video.
• Gift items for birthdays, Ramadan and Eid, Christmas and housewarmings.
• Rechargeable, cable-free products that suit bedrooms, majlis spaces and apartments.

What to watch

Décor saturates fast once everyone uses the same supplier video, so film your own footage and change the angle. Show the real size next to a hand or a phone to avoid disappointed buyers, and read our guide to spotting saturation before you scale.